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This is why I curate for StartupDigest

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I love being a curator for StartupDigest because I get emails like these on a weekly basis ūüôā

Hey Chris. 

I just wanted to sincerely thank you for this amazing list of articles. Being a startup entrepreneur can be taxing on the spirit in general and sometimes there are very few things that can keep you positive when you hit a wall. As I devoured all of the linked references, light was shed and I feel more invigorated about what I need to do in my own startup adventures than ever before. 
You and your team are awesome, and what you do is greatly appreciated. 



Written by Chris McCann

March 4, 2013 at 11:02 am

What characteristics make up a quality group?

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Last week I wrote a post on why getting involved in groups matter. Ironically a member of the Thiel Fellowship, a group which I help out, shared this article with me: Connect to Human networks to find breakout opportunities written by Reid Hoffman the co-founder of LinkedIn.

In this post I want to go one level deeper and write about the characteristics that make up a quality group.

In my experience here are five characteristics that makeup a quality group:

  1. High quality members
  2. Shared purpose
  3. Density of members
  4. A shared binding experience
  5. Long term commitment to the group

High quality members

High quality people want to associate themselves and invest time with other high quality people. Who you let into the group (and keep in the group) has a huge effect on the overall group quality.

When your leading a group you have to pay really close attention to what you how you are screening new group members and what your requirements are for joining the group.

We did this ourselves at my last company StartupDigest where we handpicked all of our curators who wrote for us, we had a set definition for who could become a curator, and we made sure members kept up their commitment to stay in the group.

Shared purpose

People want to join and participate in groups and associations that are bigger then themselves with a deeper purpose for existing.

These are not easy questions to answer but they include: what is your groups foundation for existence? why are we doing this? where do we want to go? what are our values? etc.

For a crash course on purpose I highly recommend this TED talk by Simon Sinek.

Density of members

A group can’t¬†exist¬†with one individual. To form a quality group you need a solid base of quality people that want to participate in the group, invest in the group, and have a shared purpose for being a part of your group.

Having more members doesn’t¬†necessarily¬†make a group better but you need a high enough density of members for discussions to take place and ideas to be shared.

A shared binding experience

Shared experiences are the glue that holds the the entire group together.

Imagine if you have 12 random people around a table for lunch. Afterwards there isn’t much of a shared experience between the 12 people.

Now imagine if you had 12 random people who all had to work together during an army bootcamp training¬†exercise¬†to solve a specific task to complete their mission. That’s the start of a true shared experience.

It doesn’t have to be that extreme but shared experiences such as events, activities, trips, and retreats help build trust between the members of a group and multiply it’s value.

Long term commitment to the group

People want to invest their time and energy into things that will be long lasting and potentially outlive ourselves.

If every generation of members are adding to the quality of the group the entire group will accumulate some serious value over the long term. For example just think about the Harvard University Alumni network or the World Economic Forum network and how these groups have become more valuable over time.
These five characteristics of quality groups can be applied to any type of group including: companies, co-working spaces, fraternities, alumni groups, trade associations, investment funds, etc.

If you are interested in this topic check out our company GroupTie and would love to talk further (chris at grouptie dot com). Also would love to hear any other ideas or experiences you have had for increasing the quality of the groups you participate or lead!

Why getting involved in groups matter

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I often get asked this question: “how do I become involved in the startup and technology industry?” or more generally “how do I get involved in my industry?“.

I would suggest two things:

  1. Go to events and start meeting people in your industry face to face.
  2. Get involved and help out any organization, group, program, event, or association that provides value in your industry.

The second one being less obvious but just as important.

Imagine being at an industry event and meeting someone for the first time. Which of these two scenarios would you respond better to:

  • If I’m talking to you at an industry event and say, I would really love to connect and pick your brain to learn more about our industry. Are you interested in having coffee sometime next week?
  • If I’m talking to you at an industry event and say, I am helping run the events at my universities entrepreneurship program this year and I’d love to get your opinion & feedback on our programs we’re running this year. Are you interested in meeting for coffee sometime next week?

In this hypothetical situation, who would you rather have coffee with?

When you meet someone new in your industry it is 10x better to have a purpose for being there as opposed to just casually wanting to meet new people. This is a huge shortcut you can use to get involved more efficiently and help out, all at the same time.

The only caveat to this strategy is it has to be genuine. You have to actually help the industry group you choose to achieve its mission, and the organization has to be providing value to the community in your industry. You have to do your time, effort, and genuinely pay-it-forward by helping others.

Do this and you’ll find it so much easier to get involved in which ever industry you are in.

Written by Chris McCann

February 3, 2013 at 9:17 pm

US Small Business Administration’s Offerings for Startups

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On Thursday I talked with Andrew Lee, who is a senior advisor for the US Small Business Administration, about some of the programs they have for high growth startups. Andrew previously started and sold an social gaming company so it was super refreshing to talk to someone in government who understands startups and wants to make the government more helpful to startups.

I was really excited about the three programs Andrew is working on so I wanted to share them with you.

  1. RFP-EZ – Most relevant for startups with a working product they are currently selling.
  2. Small Business Investment Company (SBIC) РMost relevant for early stage investors, including venture capital funds and angel funds.
  3. Small Business Innovation Research (SBIR) – Most relevant for pre-product startups, especially in the hard technology and science space.


This is a program to help startups get contract work from the federal government. Government agencies needing work post their projects they need help with, startups can register as a provider, and startups can bid on the projects (screenshots here and here).

Here is also some thoughts Tim O’Reilly had on the new RFP-EZ program.

Right now there are two projects that look promising for a tech startups. One the SBA is looking for a transactional email service provider. Two the SBA is looking for a new website/content management system. (hint hint an opportunity for an influential reference customer?)
Early Stage SBIC 

This is a program to help give investors more capital through matching funds raised by venture capital firms with government backed debt. For every $1 raised privately the SBIC will provide $2 of government backed capital up to $150M. (hint hint potential relief for the Series-A crunch?)

Here is a full presentation on the program with more on how it works, what funds are eligible, etc.

This is a program to help give research funds to startups working on hard technology with the potential for commercialization. Research solicitations comes from a wide range of federal agencies throughout the year and startups can apply for grants if they are working on one of these areas of research.

Here is a full presentation on the program with more on how it works. Also here are the open solicitations for startups. (hint hint health/science/biotech startups should take notice, here’s an interesting solicitation I found.)
If you are interested in any of those programs check out the sites to learn more information about them. Also if you want to talk to someone at the SBA directly send me a note (chris.r.mccann at gmail dot com) and I’ll try to help put you in touch with the best person.

Written by Chris McCann

January 21, 2013 at 12:24 am

Dear Governments, how you can help your entrepreneurial ecosystem

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Last week I was invited to Lithuania, with an awesome group of people from Silicon Valley, to speak and attend two events: Silicon Valley Comes to the Baltics and Startup Weekend Lithuania.

Both events were sponsored and organized by Enterprise Lithuania, an organization owned and operated by the Ministry of Economy of the Republic of Lithuania.

I’ll have to admit, being an¬†entrepreneur¬†I have always been skeptical of any government involvement with the¬†entrepreneurial¬†ecosystem. Historically I have always taken the approach that government should leave¬†entrepreneurs¬†alone and let them get back to real work.

However this trip changed my view a bit. It was interesting to see the ecosystem organize themselves around these two big events and bring over 1,500 students and 200 engineers/designers to these two activities combined.

Unlike entrepreneurs, governments have to big opportunity to take the long-term view on the entrepreneurial ecosystem and selectively make a difference across the whole ecosystem.

If you work in government and are reading this, here are a few things I would do & consider if I was in your position (feel free to take these suggestions with a grain of salt):

  • The¬†entrepreneurial¬†ecosystem in your country has to form organically from the bottom up, it can’t be created by force.

  • One simple thing I would try would be to bring together all of the¬†existing¬†entrepreneurial leaders in your country (founders of startups, investors, community organizers, developers, immigrants starting companies, university leaders, etc)¬†and have everyone sit down over a casual dinner with beer. Let these community leaders tell you what is needed and what’s important to them. Don’t talk just listen.

  • Another simple thing I would try would be to bring together all of the¬†existing¬†entrepreneurial leaders in your neighboring countries and do the same as above with your own national¬†entrepreneurial leaders. Again don’t talk, just listen.

  • The last simple thing I would try would be to bring together some successful founders of your national decent who have moved outside your country (to silicon valley or elsewhere) and do the same as above. The same with before: don’t talk, just listen.

One of the most important things I feel a government can do is provide long-term connections to the entrepreneurial ecosystem which already exists in your community.

You yourself will never be able to understand what it’s like to start a company (unless you decide to start one) but you can provide the connections of people who do know what that experience is like to your citizens.

Let the community leaders be the star of the show and let them help you decide how to selectively help the entrepreneurial ecosystem in your country.

Written by Chris McCann

November 24, 2012 at 5:19 pm

New Beginnings to the StartupDigest Story

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TLDR: Startup Weekend has acquired StartupDigest.

Back in June 2009 I threw all of my belongings in my car after graduating college and moved up to Silicon Valley, not knowing anyone here, with the intention of joining or starting a company. Because I was new I started going events like meetups, hackathons, and workshops to meet other people like me. I noticed that being an outsider to the startup community, it was hard for me to know which events were worthwhile to attend so I started choosing the best ones for myself and creating my own list.

Some of my new friends I met were also interested in learning about these events to so in November 2009 I emailed 22 of my friends about the good startup events going on in Silicon Valley and the SF Bay Area for the week. This was how StartupDigest began.

Almost three years later StartupDigest has grown up a lot. Now we have 100 publications, spread across 43 countries, with a community of 120 curators, 230,000 email subscribers, and support by the Kauffman Foundation. Throughout all of this growing up, the past 3 months have been some of the most emotional, intense, and interesting months of my entire startup life.

Over the past three months we started exploring two new paths for StartupDigest. The first was taking our pre-existing StartupDigest VIP recruiting product for engineers, designers, and startups and applying it more generally to other groups.

One thing that has always been interesting with our VIP product is while the product was originally intended for only recruiting, a lot of other groups who have seen it have asked if they could use the same product for their groups. Most¬†notably¬†was my friend¬†Danielle Strachman, who runs the Thiel Foundation’s Fellowship program.

When Danielle saw our VIP product she didn’t think of it like a recruiting product, she thought of it like a group management product she could use for the fellowship, with fellows on one side and mentors on the other side. We too this input and threw up a landing page, gave it a name – GroupTie – and talked with 80 other groups were also interested in using the product.

At the same time we also started talking to a few companies who were interested in StartupDigest themselves. Most of the companies we had deeper discussions turned out to be not great personality fits between our teams and community. Going through with this teaches you that many potential deals turn out this way mostly because of the personality & touchy-feely aspects of combining two different organizations together.

However the first person I called up while going through these talks was Marc Nager from Startup Weekend, because our communities had always been well connected. Marc and I have know each other for a long time and became good friends while we were both asking for Kauffman Foundation support at the Global Entrepreneurship Week Congress in Dubai.

After long discussions back and forth we decided that our philosophical beliefs, communities, and teams were so close together that we had to do something together. The end result of these discussions is Startup Weekend has officially acquired StartupDigest.

Here are the results broken down:

  • Startup Weekend is acquiring StartupDigest. We absolutely love the Startup Weekend team & community and together we reach a huge portion of the startup & technology world through both physical events and online publications.
    • Startup Weekend organizes events in more than 300 cities in 100 countries, has thousands of volunteer¬†organizers and has had over 75,000 alumni go through their events.
    • StartupDigest has¬†230,000 subscribers, 130 curators, and 101 publications spread across 99 cities in 43 countries.
    • If you’re interested in reaching our combined audience email¬†joey@

  • Brendan McManus and Jessica Ford, two of the four StartupDigest core team members, will be joining Startup Weekend to continue to grow the combined communities of both organizations and keep¬†benefiting¬†the world at large.

  • Chris Burnor and I will be building¬†GroupTie, a software solution that came out of StartupDigest centered around making the group organization process easier and more effective for organizers, full time from here on out.
    • If you are interested in talking about GroupTie at all send me an email anytime

I am very thankful for everyone person who helped make StartupDigest what it is today, especially Brendan McManus my co-founder, Jessica Ford and Chris Burnor on the StartupDigest team, every single one of our current and alumni curators, and every person who helped and supported StartupDigest along the way!

I am super excited about the massive future potential of these two incredible organizations combined and the continuation of our fun #startuplife journey ūüôā

*If you are going through the acquisition process yourself I highly recommend this Warren Buffet quote which helped me out a lot through the twists and turns.

** I will probably get this question so I will answer it directly. Everything with StartupDigest is staying the same and only getting better. All of your account information and newsletters subscriptions will stay intact and you won’t have to any migration at all.

Written by Chris McCann

October 3, 2012 at 5:04 pm

Posted in Uncategorized

How to get distribution for a new product

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After helping 8 companies with their distribution issues and taking some time to reflect, I started to notice a few patterns. There were definite patterns on what has worked with distribution already and what distribution ideas the companies wanted to try next.

Before I get into these I want to lay out a few pre-cautions. All of the companies I worked with were primarily consumer facing internet companies, they had a product already out in the marketplace, most had a transaction they took place in (booking, subscription, charged directly for product), and all had a base of pre-existing customers.

These methods might not work on enterprise focused companies, straight advertising business models, or companies outside of tech.

That being said here are some of the distribution ideas I saw which worked across all of the companies or distribution ideas that were going to be tried next:


Offer you can not refuse (preferably paid sample) + habit РThis is the combination of a couple of strategies and works best with a product you are selling directly to an individual.

First you want to create a sample that makes it impossible for a person to refuse trying it. Next you want to create a habit within the customer of using the product. Then once you have shown value and the product is an ingrained habit you want to charge for the product, preferably on a subscription bases.

The best¬†contemporary¬†example I can think of is a service called SaneBox. They have a product that helps you save time with your email inbox, initially for free without even asking for credit card info (offer you can’t refuse). They show you value and create a strong habit of using the product daily over their 15 day trial. Next after the trial is over they ask if you want to continue on a monthly or yearly subscription.

Personally I tried so hard not to convert to a paid subscription but the value of the product was so apparent and my habit was completely changed to rely on SanBox is was ridiculously hard not to continue using it.


Personal story РIt is much easier to make a person famous versus a product famous. People tend to respond to personal stories, emotions, and feelings much more than product features, benefits, and differentiation points.

We tried this ourselves with a new product we launched, GroupTie, and it definitely led to much higher conversions for wanting to try the product out.

You can either tell your own personal story (if you’re solving your own personal problem) or use one of your customers personal story.

For example if you are selling a product to¬†restaurant¬†owners your story should be told from another restaurant owner. It should be centered around the individual¬†restaurant¬†owner and it should be their emotional story on how your product is helping their life. It’s much easier to make a person famous versus a product famous.


Partnership with customer pool – Sometimes it’s much easier to partner with a pre-existing¬†organizing that has a large pool of your ideal customers already in their community.

The best example of this is how PayPal leveraged eBay in its early days. One of PayPal’s strongest customer segments were people who were making peer to peer payments and one of their largest customer pools were people who bought things in online auctions. eBay was the largest online auction company at the time so PayPal made the strategic decision to focus all of its energies on eBay as its sole marketing channel.

This could either be in a direct partnership relationship, acquisition, or off-the-radar marketing tactics to go after the organization with your customer pool.


SEO directory – A simple distribution strategy is taking a network that isn’t currently online and making it freely available for anyone to use.

I can’t¬†publicly¬†talk about the best example of this but a good example is Yelp which took the previously private & commercial directory of local businesses (on Yellowpages) and created a free & accessible directory of local busnisses for anyone to use.

This takes a lot of time and energy but if your directory becomes the de-facto directory for your industry the distribution from that will be enormously valuable.


Special gift or special package for journalists – This is a strategy specifically for getting media attention.

Journalists literally get pitched about new companies 1,000x times a day with the same underlying message: “Please write about me”. Instead of writing the same boring message create a special version of your product specifically for journalists.

For example if you have a product that helps parents find babysitters: find all of the journalists who are current parents, create a high touch service product to specifically help them find a babysitter, then after you have provided service ask them to write their honest opinion on how the service was good or bad.

A word of caution on this one: If you do this it has to be a genuine offer, only contact journalists who fit your demographic, and this could never be a quid-pro-quo deal.


Open contributors but one group is highlighted РThis is a strategy if your product depends on contributions from others.

We personally use this extensively for StartupDigest. Anyone can submit events to us but in each city there is curator who the email newsletter is published under and that person gets all of the reputational benefit for doing the newsletter.

If you’re interested in this method also look at programs like the Yelp Elite, Reddit contributors, and Wikipedia editors.


Who else is using this? РA simple but effective tactic to try out. One of the biggest questions anyone has when landing on your product page for the first time is, who else is using this?

Make sure to have a testimonial page or customer reviews page highly visible and use peoples real names.


Who of your friends use X? РThis is a variation of the tactic above. A better question is not who else is using this, but which of my friends is using this product?

For example if you were creating a doctor¬†recommendation¬†service a good question to lead with on the home page might be to ask, “See which doctors your friends are using”.

Not only are you creating a compelling indirect way for a new customer to create an account with you but you are bringing all of the implicit trust persons close friends bring with them.


Crazy outrageous stunt РThis is also primarily a strategy for getting media attention.

The press loves unusual stories and one good way to get press is to do an outrageous stunt. A good example of this is the company WePay dropped a 600 pound block of ice at the PayPal developers conference, ridiculing that PayPal freezes your money, getting them a ton of national media attention.

Stunts have the potential to completely backfire but if successful can gain you massive amount of attention for very little input.


Conclusion: Above are a few distribution ideas I saw work over 8 separate companies but their are a lot more strategies out there. The strange thing with distribution and marketing in general is its very hard to know what will actually work beforehand.

The only way to really know is through small testing and experimentation of different ideas and measuring the results from it. If you try any of these start small and test distribution ideas at as fast and cheap as possible.

Feel free to comment below on other distribution ideas that worked with you or other experiments you are thinking of running. Would love to learn more about the field and see what worked for you.

Written by Chris McCann

August 26, 2012 at 10:28 pm

Posted in distribution